Do you use Google Analytics to track your website visitors and analyze your content? It’s one of the best and most popular online tools for Web analytics and reporting. However, there are many people who are looking for alternative tools and want to step away from Google Analytics.
Luckily, there are many options available if you are looking for an alternative. Although we can’t possibly include every single alternative tool on this list, we are going to highlight five great Google Analytics alternatives that you may want to consider using:
1. SessionCam
SessionCam is a unique online tool that lets you record and replay every visit to your website. This means you can see every mouse and scroll to hit your site. You can even see forms as they’re being filled out. You’ll also have access to heatmaps, Web analytics, conversion funnels and field drop-off reports.
SessionCam is really great for those wanting to track their visitors every step of the way. Plus, you can improve your conversation rates and re-market to customers or visitors who may have abandoned your website in the past.
Pricing: Free for up to 500 pages per month, Small/Medium ($ 30.00/month), Enterprise (Contact Sales Team)
2. Woopra
Woopra is my personal favorite alternative to Google Analytics and includes many of the same features. It’s a monitoring tool that displays important stats and analytics about your visitors in real-time. You can also generate reports and send out emails inviting customers to revisit your Website, using their Retention Analytics tool.
One of the cool things about Woopra is that it’s a “comprehensive, real-time profile and timeline for every user, tracking [everyone] from anonymous visitors to converted unique customers across multiple devices.â€
Pricing: Basic (Free), Startup ($ 79.95/month), Small Business ($ 199.95/month), Premium ($ 499.95/month)
3. Inspectlet
Inspectlet provides four great features: visitor screen capture, eye-tracking heatmaps, real-time analytics, and custom metrics. Like SessionCam, you can watch your visitors as they use your website  - clicks, scrolling, and typing. Their analytics go far beyond pageviews: you get a bird’s ey e view of everything happening on your website, in real-time.
Inspectlet also provides conversion funnels which lets you define a series of pages that lead to a goal, and then watch visitors as they go through those pages. You can then see where visitors are dropping off and use this data to improve and increase your conversion rates.
Pricing: Free, Micro ($ 9.99/month), Standard ($ 39.99/month), Pro ($ 69.99/month), Large ($ 119.99/month)
4. Reinvigorate
Reinvigorate is described as a “simple, real-time Web analytics and heatmaps†tool. However, with all of the available features, this tool is far from simple. You can track your Website visitors and active pages in real-time. You’ll also get “the hottest†heatmaps for in-depth click-tracking and analysis.
Reinvigorate also has a desktop tool called Snoop, so you’ll be able to see all of your data and stats from your computer desktop. Plus you’ll get dinged every time you have a new visitor, new sale, new user signup, and more. The Web version includes: granular graphing, detailed visitor reporting, referral tracking, page-level details, globally distributed tracking, and much more.
Although there isn’t a free plan, all three paid plans come with a 14-day free trial.
Pricing: Starter ($ 10/month), Pro ($ 20/month), Custom (from $ 100/month)
Gauges is great for analyzing your Web traffic in real-time. Their AirTraffic feature displays a real-world map that updates in real-time with traffic stats. So each time you get a new visitor, you’ll see what page they’re on and where they’re from. Gauges’ intuitive interface displays your data with beautiful charts and graphs, which are all available from a single dashboard.
With a focus on “how much, where from, and where to,†you can quickly see the status of your website’s activity (if activity is up/down). You can also see how your content is performing and see which posts/pages are doing well.
Although there isn’t a free plan, all three paid plans come with a 7-day free trial.
Pricing: Solo ($ 6/month), Small ($ 12/month), Large ($ 48/month)
If you’re looking for even more options, you may also want to consider Clicky, Clickmap, ClickTale, LuckyOrange or StatCounter.
For tho se who prefer a self-hosted solution, you can also check out Pwiki, Mint, or Open Web Analytics
What’s Your Pick?
Do you use Google Analytics for your website, one of these alternatives, or something else? Please let us know in the comments.
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